Locality

It seems like everyone is waking up to the enormous potential of locale-based services. iPhone... Android... throw in the new W Gibson novel...

Here is my question...

Why did it take so long to figure this out?
Is it because technologists are profoundly less "real world" locale focused than the vast majority of human-kind?
Are there other areas where we continue to be stupid and solve problems "for ourselves" and not solve ones that we don't care about?

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