is traditional brand advertising dead?
But cheap interaction turns the tables. The cheaper interaction gets, the more connected consumers can talk to each other – and the less time they have to spend listening to the often empty promises of firms. -- Harvard Business OnlineAgain... not rocket science but there is a mix of some very good incremental thinking here and a really, really well articulated argument.
This is a significant point in time for Brands - for Advertising - and for the entire marketing and creative services industry.
Time to wake up. Tweet