20 February 2008

is traditional brand advertising dead?

But cheap interaction turns the tables. The cheaper interaction gets, the more connected consumers can talk to each other – and the less time they have to spend listening to the often empty promises of firms. -- Harvard Business Online
Again... not rocket science but there is a mix of some very good incremental thinking here and a really, really well articulated argument.

This is a significant point in time for Brands - for Advertising - and for the entire marketing and creative services industry.

Time to wake up.


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