business values

Everyone talks about corporate values, business values...
Every offsite I've been to has had sessions about values.

At times I've described this as bullshit.
At other points it's seemed at least interesting.

The thing is that the values are, really, always the same. Once you reduce them down, they're Respect, Professionalism, Commitment, Passion and Thoughtfullness.

The trouble is...
None of those are what is seemingly the single most important value of all.
The desire for work to be fun.

You want to talk business values that create a great company?
That's the one.

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