A Very Good Framework

I love frameworks.

This framework for decision-making around new business and product opportunities is one of the best I've ever been exposed to.

Take your opportunity and map it onto the framework based on both Market and Technical Viability (from unproven to proven in each case).

From this you'll learn:

• How to pursue
• What the target win rate should be
• What the likely impact will be (from exponential on the lower left to incremental on the upper right).

Enjoy!

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