Influencer Marketing on Twitter (a conversation starter)
I think everyone knows (or at least SHOULD know) that brands should be doing targeted influencer marketing on Twitter. At the same time, it seems like no-one knows HOW to do this (or we could say that few if any are doing it WELL).
GET all twitter_followers OF brand_twitter # 'brand_twitter' is of course the twitter account of your brandFOR EACH follower FROM twitter_followersGET klout_score # klout.net gives you a (rough) scoring model for influenceIF klout_score > X # tune X to be whatever you want the cut off for "large network influencer" to be. Minimum should probably be 30 and maximum should probably be 70ADD TO @persona_listELSE IF klout_score > Y # tune Y to be the cut off for "small network influencer" to be Minimum should probably be 20ADD TO @connector_listFOR EACH persona FROM @persona_listSEND offer_1FOR EACH connector FROM @connector_listSEND offer_2WHEREoffer_1 == DM something like "for each retweeted mention by you of BRAND get one PRODUCT at 10% discount"ANDoffer_2 == DM something like "for each new follower referred by you get one PRODUCT at 20% discount"