designing products

Fundamentally, designing a product is an attempt to create something that people will not only desire but also cherish.

So why is so much product design run as if it were a functional (rather than emotional) process with success the result of logic? Why is so much product design a profoundly non-human experience? Even anti-human!

This makes no sense.

Where this seems worst is in digital products.
IMHO, the abilities required to create a digital product that people desire and cherish are the same as needed to create a physical one.
But in digital products - the role of "rational thought" has been elevated so far above the "non-rational" emotional responses as to make the process of designing such a product incredibly sterile -- and the products that emerge reflect this.
If we were all Vulcans - then we would make a decision on which competitive digital product to use primarily based on things like Usability.
But we're not Vulcans. So why do we design these products as if Usability is more important than Emotional Response?

This is why so few digital products tell a story.
And this is why people actually care about so few digital products.

It's time to inject some feeling back into the world of digital product design.

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