long predicted shift and change

So the writing's been on the wall for a long long time when it comes to traditional print publishing. And finally, it's all really hitting.

For newspapers, the news has swiftly gone from bad to worse. This year is taking shape as their worst on record, with a double-digit drop in advertising revenue, raising serious questions about the survival of some papers and the solvency of their parent companies. - NY Times

And where is the money flowing?
Internet-based advertising added $1B.

Ah-hah.