03 June 2007

Where the future lies

In some ways the fixation on "the internet" is potentially fatal for many companies.

It would be far more valuable to focus on "interactive" (or "digital") instead. I prefer the former as it hints at the changes in the control relationship between brand/media/sign and user/audience/ego.

What's even more interesting about changing that POV (and "slant") is that it radically accelerates the point at which the future arrives.

above stolen from Lynette Webb


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