As everyone knows, R Murdoch decided to play a little high-stakes poker
with Time Warner Cable the other day. I don't think anyone really thought that it would reach the point where consumers of TWC were not able to get Fox programming - but as a negotiating tactic I can see how it would appeal to Murdoch. It's all very "turn-of-the-century robber baron" which really suits not only his style - but also how out of step with the times his company has become.
And now we get to see just how out of touch TWC is. A deal has been done
, and we're already hearing that the result will likely be increased cable bills. If TWC does this - it's a clear indication that they have entirely lost the plot. I know... I know... their costs just went up. So prices need to go up. But.... here is the rub....
Off in the corner this whole time - watching Zombie Murdoch and Zombie Britt growling and snapping at each other - sit Apple and boxee and Netflix and all the other new smart people. They know that the more damage both these old monsters do to the other - the more they accelerate the decay. And the faster that happens - the sooner these new smart companies step into control.
I mean... what are they people thinking? So say you can't get Fox on TWC. What does that do? It causes more people to switch. And say you suddenly have to pay more for cable? What does that do? It cause more people to switch.
And what will they switch to?
I'm sure Zombie Murdoch and Zombie Britt say "Dish Network" and "ABC" etc.
They switch away from cable.
They switch away from traditional TV.
I think most of us know that the story is over. All that's left is to determine which of these new smart fast companies is the one to own the spoils from the big scary zombies.
But the zombies, as we all know, are already dead.